Large number of reactions to christian tv-programmes in 2010

As a result of the christian television broadcasts supported by 3xM in 2010, a considerably greater number of responses have come in at the follow-up. In the Ivory Coast the number of reactions even increased with 40%, to a total of 14,000. Also the potential range of 3xM has risen from 234 million viewers in 2009, to 343 million viewers in 2010. This increase is mainly due to the start of a new programme in Southern Asia. After four years of preparation the first programme, a drama production on social issues, was broadcasted in 2010.

Extra income
3xM is thankful that it has actually received the estimated 11% extra income during a time of retrenchment. In order to meet with the increasing demand for support of new partners, the budget for 2011 has again been raised with 10%.

Impact
Every three years a research bureau performs an impact research under the authority of 3xM. It appears from an impact research that 3.4 million people have changed their behaviour, 175,000 people have started to read the Bible and 37,000 people have visited a church for the first time after watching a programme of 3xM. In Bulgaria the number of downloads by means of internet and digital media increased with 71%, from 83,000 times in 2009 to 142,000 in 2010.

2011
3xM hopes to finance projects in 16 countries in Africa, Asia and Eastern Europe in 2011. The 307 planned tv-programmes will be broadcasted by means of 17 national and 9 regional channels, by means of satellite in ten countries and internet in two countries. Besides this, 3xM will evaluate the programmes which are running in the Ivory Coast, Turkey, Central Asia and Southern Asia. 3xM will also set out to increase the capacity of the local partners. To achieve this, 16 trainings have been planned.

3xM
For more than 30 years 3xM helps local Christians in producing and broadcasting tv-programmes. The passing on of knowledge is part of the mission. 3xM particularly aiAms at countries where few Christians live in the so-called 10/40 window and is mainly active in Africa and Asia.
If you are interested, please send an email to info@3xm.nl to get a full copy of the annual report 2010.