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Summary impact research Ivory Coast
Summary impact research Ivory Coast
Thursday 22 October 2009 20:23 3xM and PEMA/ACT, with assistance from MRI conducted an audience survey to determine the impact of Christian Television programs on Ivorean society.
From the 10.8 million people 4.3 million have viewed the program “Deadly Honey” at least once and 2.6 million watches at least once a week. From the total number of viewers 3.4 millions (77%) reported a change in behavior. 175,000 reported they have started reading the Bible, 37,000 have recently started to attend church and another 125,000 now attend church more regularly. More than half of the viewers have changed their sexual and relational behavior.
Download here the summary of the impact research in Ivory Coast. Download here the full report.
