Results Impact Research about Christian TV programs in West Africa

Through a research 3xM wants to determine the impact of Christian Television programs on a society for the stakeholders inside and outside the organisation. This report provides you with the results of the first impact research in the West African country Mali.

3,1 million people watch our programs regularly, 80% of the viewers is Muslim, 60% says that the programs have influenced their lives in a lasting way and 1% was converted. For the whole of Mali this is 25,000 people!

Read the full report. - Read an executive summary.